We’re a team of people who believe fitness is for everyone — not just those who can afford it.
THE BOARD
ALISHA BEEMAN
Alisha is a Tampa-based coach, former collegiate athlete, and someone who understands the transition from competitive sport to adult life in a way few people do. Her work centers on helping athletes stay strong long after the final whistle—physically and mentally. She brings a coach’s perspective on discipline, growth, and community, along with deep local relationships that help bridge performance-driven fitness and everyday access.
ASHLEY SPEIGHTS
Ashley is a Doctor of Physical Therapy, sports and fitness enthusiast, and the Founder of The PHYT Collective, where she blends physical therapy and rehabilitation with real-life performance goals. Her philosophy is simple: movement doesn’t stop at basic recovery. People deserve to return to the things that make them feel alive. She brings clinical expertise, long-term thinking, and a belief that fitness spaces should adapt to people, not the other way around.
COREY MACK
Corey is a true community builder disguised as an exceptional runner. As the founder of Hermosa Beach Run Club in California’s South Bay, he’s grown a small gathering into a thriving, inclusive movement that regularly brings hundreds of people together to move weekly. With a deep background in marketing and brand, he understands how to activate community intentionally, where people feel welcomed regardless of pace, background, or experience.
OSCAR ROEL-ROBLES
Oscar is a boutique fitness coach and community-builder who believes fitness spaces should reflect the communities they serve. He’s navigated both corporate and independent fitness environments and understands firsthand the subtle dynamics that determine who feels welcome. With a foundation in digital marketing and a growing presence in Tampa real estate, he brings both cultural awareness and local connection to the SEF Board. At his core, his work is about access that doesn’t require anyone to shrink who they are.
RACHEL CAGGIANO
Rachel is a marketing and communications leader with decades of experience guiding large teams, complex brands, and high-stakes initiatives. She brings operational maturity, strategic discipline, and a deep commitment to representation in the rooms where decisions are made. Her leadership style centers on building community with intention—steady, thoughtful, and impact-focused. She also was Hannah’s favorite person to work out next to when they worked together many moons ago.
meet THE founder
Hannah Mooney Mack started the Sweat Equity Foundation not because she wanted to build a charity.
She started it because she believed access to physical strength & community connection should not be treated like a luxury good.
For nearly 15 years, fitness has shaped her life. Weight lifting taught her discipline. Boxing demanded humility and harnessing ego. Strength classes established confidence. Cycling gave her a dark space to process life. And studios themselves became community.
She knows what those rooms can do when you feel like you belong in them.
And what happens when you don’t belong there.
The idea for the Foundation had been with her since her coaching days in Washington, D.C., when she first began thinking about how transformative those spaces were — and how many people were missing from them. But the conviction sharpened when she saw fitness casually compared to a designer handbag, something exclusive by design. Exclusive on purpose.
That framing felt fundamentally wrong. It was simple for her:
movement, health, and community shouldn’t be positioned as status symbols.
Hannah is clear-eyed about what she can and cannot change. She is not trying to redesign an entire industry. She is not trying to solve for a for-profit fitness industry.She is not interested in performative charity.
She is interested in equity only.
Access can be designed intentionally.
Financial barriers can be minimized without sacrificing dignity.
Community can be expanded without labeling people as “other.”
Boutique fitness strengthened Hannah’s resilience, leadership, and sense of belonging.
The Sweat Equity Foundation is her way of opening those doors — starting in the Tampa Bay area — and building something that reflects our better angels as we work to be our best selves in these spaces. Those studios are where we can start doing that for others while we do it for ourselves.
Sweat is universal.
Access should be too.
HANNAH MOONEY MACK